Pdf south africa calling cultural tourists researchgate. However, the trade balance surplus has narrowed since 2016. South african tourism is the tourism marketing arm of the south african government. South african tourism continues to make great strides in marketing destination south africa to the world, building on the gains of the 2010 world cup and expanding its reach in the new target markets. South african tourism is the agency tasked with marketing. State of tourism report iv list of abbreviations acsa airports company south africa adr average daily rate arr average room rate asata association of south african travel agents ask available seat kilometre bbbee broadbased black economic empowerment brexit british exit brics brazil, russia, india, china and south africa. South african tourism continues to make great strides in marketing destination. The north african nation of morocco ranked first among the african countries with the most international tourist arrivals, accounting for 12. National tourism sector strategy 20162026 south african.
Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism. South africa enjoys a positive tourism trade balance with the rest of the world. Africa international tourist arrivals by country statista. South african tourism national government of south africa. The department received a budget allocation of r1,6 billion in the 201415 financial year. Tourism south africa yearbook 201516 405 tourism south africa yearbook 201516 406 tourism remains a key driver of south africa s national economy and contributes to job creation. Review of south african tourism department of tourism. The tourism industry is a major contributor to the south african economy and employment of citizens. This paper contributes to south african cultural tourism discourse both.
The sector contributes about 9% to the countrys gross. To do so, it surveys the stateoftheart literature on tourism and poverty and investigates the ways in which slum tourism. Our further mission to get more south africans to travel in their own country is gaining traction, although more still needs to be done. Report of the expert panel to minister hanekom, june 2015. The paper examines the role of slum tourism in poverty relief. What this means is that nonresident visitors spend more money in our country than south african travellers spend abroad. South african tourism sat in terms of the tourism act of 1993, sat is mandated to market south africa internationally.